Advanced scenario
Weekly chef-prepared dinners for busy families.
Customer
Two-income families with young children and no time at 6pm.
Problem
Weeknight dinner is a daily scramble that ends in takeout and guilt.
What they want instead
Good food on the table with no planning, shopping, or cleanup.
Reference alternative
Meal kit subscription — $90/week, arrives reliably, still requires 40 minutes of cooking and washing up.
Buyer sophistication
High. They have tried and cancelled three services.
Urgency
Daily and relentless.
Your constraints
Pick a challenge