Practice · no account needed
Offer Builder
Practice offers on businesses that are not yours. Each round takes five to ten minutes: you get a situation, build the offer from preset choices, and see what your decisions did to Promise, Credibility, Cost, Price, and the comparison the buyer is actually making.
You learn offer design by making constrained decisions and watching the tradeoffs, not by reading about it.
Beginner
Obvious tradeoffs, clearly named alternative
Plant Doctor
Rescue service for expensive houseplants.
Create a $150+ service people will confidently buy.
Play scenario →Inbox Rescue
Done-for-you email cleanup and workflow setup for overloaded executives.
Sell a $2,000 engagement to someone who has already tried three apps.
Play scenario →Dog Birthday Concierge
Premium planned birthday experiences for dogs.
Justify $350 for something nobody strictly needs.
Play scenario →Intermediate
Several plausible answers, less guidance
Snow Day
Seasonal residential snow-removal membership.
Win in a market where the buyer can call any of six near-identical trucks.
Play scenario →Home Office Reset
One-day service that redesigns and organises a dysfunctional home office.
Charge $1,200 for one day of work in someone's spare room.
Play scenario →Mystery Date
Subscription that plans surprise dates for couples.
Sell an ongoing subscription for something with no urgent problem behind it.
Play scenario →Advanced
Ambiguous, constrained, no perfect offer
Castle Dragon Defense
Protection of medieval castles from dragons. Deliberately fictional.
Nobody in the realm can prove a dragon defence works until it is tested.
Play scenario →Neighborhood Dinner Club
Weekly chef-prepared dinners for busy families.
Compete against meal kits, delivery apps, and the family's own kitchen.
Play scenario →The vocabulary
Nine terms, and that is the lesson
Promise
What positive value is the customer expecting?
Credibility
How strongly should the customer believe that Promise?
Cost
What must the customer contribute, surrender, tolerate, or risk besides money?
Price
What must the Value justify?
Reference Alternative
What is the customer really comparing this against?
Differentiation
Reduce direct comparability.
Outperformance
Remain comparable, but perform better.
Reframing
Change what the customer compares you against.
Decision Context
Conditions outside the exchange that decide whether the buyer can act at all.
Practice scores measure your solution to an exercise. They are not a valuation of an offer. If you want a read on your own real offer, the free diagnostic does that instead.