Intermediate scenario
Subscription that plans surprise dates for couples.
Customer
Couples two years in whose evenings have become identical.
Problem
Neither wants to be the one who always plans, so nothing gets planned.
What they want instead
Something to look forward to, without either of them organising it.
Reference alternative
Just book somewhere — Free to decide, ten minutes of effort, and the same three restaurants.
Buyer sophistication
Low. This is a discretionary purchase.
Urgency
Very low.
Your constraints
Pick a challenge