Intermediate scenario
One-day service that redesigns and organises a dysfunctional home office.
Customer
Remote workers whose office is a storage room with a desk in it.
Problem
The space actively degrades their focus and they cannot see how to fix it.
What they want instead
A room they want to work in, without losing a weekend to it.
Reference alternative
A weekend and a container-store haul — $300 of bins and shelving, two days of their own labour, mixed results.
Buyer sophistication
Moderate. They can price furniture but not design.
Urgency
Low and chronic — it has been like this for two years.
Your constraints
Pick a challenge