How the free diagnostic works

Three separate layers

The questionnaire, the analysis, and the confidence statement are deliberately kept apart. Nothing you answer is scored back to you as a number.

1. Display logic

   Decides which question you see next. It only depends on your earlier answers, for example, price-uncertainty questions appear only when your pricing is variable.

2. Diagnostic logic

   Structured rules that compare your facts against each other to suggest a classification: material strength, material constraint, defensible, or requires investigation.

3. Confidence logic

   Decides how strongly a finding may be stated, based on what your answers were grounded in. A finding built on assumption is never stated as fact.

Evaluation mode

Before analysing anything, the free diagnostic decides how your offer can be read at all. These modes are diagnostic implementation, not part of the Offer Physics framework. The canonical framework has four stages: Market of One, Imagine Value, Engineer Value, Capture Value. Evaluation mode simply records how substitutable your offer looks to buyers, which is a Market of One question.

Direct read

Your promise and evidence can be judged on their own terms, because buyers are not primarily comparing you point-for-point with a named alternative.

Market-anchored

Buyers evaluate you against a specific alternative. Findings are stated relative to that reference.

Mixed

Some parts are compared, others are not. Findings state which mode they belong to.

Evidence basis

Whenever you make a material claim, you also record what it is based on. This is the single most important input to confidence. A claim grounded in measured data is treated very differently from one grounded in judgment.

• Measured data
• Direct observation
• Customer interviews
• Sales history
• Customer outcome history
• Competitor research
• Case study or testimonial
• Anecdotal feedback
• Personal judgment
• Assumption
• Unknown

What is covered

1. Section AOffer snapshot
2. Section BPrice & buying structure
3. Section CMarket comparison
4. Section DPromise
5. Section ECredibility
6. Section FToll
7. Section GMarket of One mechanisms
8. Section HDecision context

Limits

• This is a qualitative free diagnostic. It is not scientific, predictive, or a valuation.
• It contains no competitor data. Anything said about alternatives comes from what you described.
• It will not recommend stronger wording for a claim your product does not yet support. Those are reported as product-design boundaries instead.
• It does not tell you what to charge. Price findings concern structure, clarity and consistency with the promise.