Teardowns
The Framework Applied to Real Offers
Each teardown reads one public offer through the Offer Physics framework. The point is not to grade the page. It is to show which decisions the framework makes visible that a features comparison would not.
Linear
Teardown: Linear’s Pricing Page
A worked example applying the Offer Physics framework, Promise, Credibility, Toll, Reference Alternative, Value Margin, and Price, to Linear’s public pricing page.