Teardowns
The Framework Applied to Real Offers
Each teardown reads one public offer through the Offer Physics framework. The point is not to grade the page. It is to show which decisions the framework makes visible that a features comparison would not.
Linear
Teardown: Linear’s Pricing Page
A worked example applying the Offer Physics framework, Promise, Credibility, Toll, Reference Alternative, Value Margin, and Price, to Linear’s public pricing page.
Gong
Teardown: Gong’s Sales-Led Pricing Page
A worked example applying the Offer Physics framework, Promise, Credibility, Toll, Reference Alternative, Value Margin, and Price, to Gong’s demo-gated, no-public-pricing offer, deliberately contrasted against a self-serve SaaS teardown.
HubSpot
Teardown: HubSpot’s Multi-Axis Bundle Pricing
A worked example applying the Offer Physics framework, Promise, Credibility, Toll, Reference Alternative, Value Margin, and Price, to HubSpot’s six-Hub, four-tier, contact-scaled pricing structure.
Stripe
Teardown: Stripe’s Usage-Based Pricing
A worked example applying the Offer Physics diagnostic checklist, Promise, Credibility, Toll, Best Alternative, Value Margin, and Price, to Stripe’s transaction-based pricing structure.
Y Combinator
Teardown: Y Combinator’s Standard Deal
A worked example running the Offer Physics diagnostic checklist against Y Combinator’s standard deal, an offer priced in equity rather than cash, with the founder as both buyer and seller.