Promise × Credibility
Houseplant Rescue
PromiseVery Weak
Evidence burdenVery Weak
Design moves
0 / 2
1
Choose the Promise
One only. Bigger claims cost more to prove.
Desirability ↓Evidence burden ↓
Desirability ↑↑Evidence burden ↑
Desirability ↑↑Evidence burden ↑↑
Desirability ↑↑Evidence burden ↑↑Outside provider controlSupport: thin
2
Choose Credibility mechanisms
Pick up to 2. Evidence has to demonstrate the thing you claimed.
Proof ↑↑Self-evidencingCustomer-specific
Choose a Promise first.
The customer sees the cause with their own eyes. Nothing has to be believed.
Proof ↑↑Self-evidencingCustomer-specific
Choose a Promise first.
Proof ↑Self-evidencingCustomer-specific
Choose a Promise first.
Proof ↑Social proof
Choose a Promise first.
Proof ~Social proof
Choose a Promise first.
Proof ↑
Choose a Promise first.
Not available — No such study exists in this scenario.
Not available — Some plants are already dead. This one would not be true.
Start with the Promise.