Promise × Credibility

How big a Promise can the available evidence support?

A stronger Promise creates a greater Credibility burden.

1Read the situation and the challenge.
2Pick one Promise, then spend your limited design moves on Credibility mechanisms.
3See the read, then try again. The principle shows up in the comparison.

Beginner

You visit homes to diagnose and treat struggling houseplants.

Challenge · Self-Evidencing

You install dragon defenses for castles: fireproofed roofs, stone shutters, water cisterns, and drilled evacuation plans.

Challenge · Evidence Is Limited

You sell interview preparation to senior executives pursuing $200k+ roles.

Challenge · Strongest Credible Promise

You migrate enterprise customer data onto a new platform.

Challenge · Don't Shrink the Promise

You deliver portioned, dietitian-designed meals to subscribers. Treat this strictly as an offer-design exercise.

Challenge · Don't Overclaim

You shoot premium photo sets for dating profiles.

Challenge · Strongest Credible Promise