Promise × Credibility

How big a Promise can the available evidence support?

A stronger Promise creates a greater Credibility burden.

1Read the situation and the challenge.
2Pick one Promise, then spend your limited design moves on Credibility mechanisms.
3See the read, then try again — the principle shows up in the comparison.

Beginner

You visit homes to diagnose and treat struggling houseplants.

Challenge · Self-Evidencing

You install dragon defenses for castles: fireproofed roofs, stone shutters, water cisterns, and drilled evacuation plans.

Challenge · Evidence Is Limited

You sell interview preparation to senior executives pursuing $200k+ roles.

Challenge · Strongest Credible Promise

You migrate enterprise customer data onto a new platform.

Challenge · Don't Shrink the Promise

You deliver portioned, dietitian-designed meals to subscribers. Treat this strictly as an offer-design exercise.

Challenge · Don't Overclaim

You shoot premium photo sets for dating profiles.

Challenge · Strongest Credible Promise