Promise × Credibility
SaaS Data Migration
PromiseVery Weak
Evidence burdenVery Weak
Design moves
0 / 2
1
Choose the Promise
One only. Bigger claims cost more to prove.
Desirability ↓Evidence burden ↓
Desirability ↑Evidence burden ↓
Desirability ↑↑Evidence burden ↑
Desirability ↑↑Evidence burden ↑↑Outside provider control
2
Choose Credibility mechanisms
Pick up to 2. Evidence has to demonstrate the thing you claimed.
Proof ↑↑
Choose a Promise first.
Proof ↑↑
Choose a Promise first.
Proof ↑↑Self-evidencingCustomer-specific
Choose a Promise first.
The buyer's own data becomes the evidence. Nothing is extrapolated from other customers.
Proof ↑↑
Choose a Promise first.
Proof ↑↑Self-evidencingCustomer-specific
Choose a Promise first.
Proof ↑
Choose a Promise first.
Proof ~Social proof
Choose a Promise first.
Not available — No underwriter has agreed to this. You cannot conjure it.
Start with the Promise.