Promise × Credibility
Medieval Dragon Defense
PromiseVery Weak
Evidence burdenVery Weak
Design moves
0 / 2
1
Choose the Promise
One only. Bigger claims cost more to prove.
Desirability ↓Evidence burden ↓
Desirability ↑↑Evidence burden ↓
Desirability ↑↑Evidence burden ↑↑
Desirability ↑↑Evidence burden ↑↑Outside provider controlSupport: thin
2
Choose Credibility mechanisms
Pick up to 2. Evidence has to demonstrate the thing you claimed.
Proof ↑↑
Choose a Promise first.
Proof ↑
Choose a Promise first.
Proof ~Social proof
Choose a Promise first.
Proof ~Customer-specific
Choose a Promise first.
Not available — Nobody keeps these records. You cannot cite what does not exist.
Not available — Dragons do not take bookings.
Not available — You have never fought a dragon. You install shutters.
Not available — The crown has declined. Repeatedly.
Start with the Promise.