Free diagnostic
Diagnose the structure of your offer, not the wording of your copy.
The Offer Diagnostic examines how your offer is built. What it promises, whether that promise is believable, what the customer must give up, what they pay, and what they compare you against. It does not grade your copy and it does not produce a score.
Copy argues from the facts. Offer design changes the facts.
About 7–10 minutes. One question per screen. Progress saves as you go, and you get a private link you can return to.
What it examines
The forces that determine the decision.
The questions are grouped into four short sections: offer shape, buyer forces, evidence, reality check: and read against the canonical Offer Physics concepts.
Promise
The outcome the customer expects the offer to produce.
Credibility
The degree to which this customer believes the Promise.
Toll
Toll is everything other than Price the customer must bear to obtain and realize the Promise.
Price
The monetary consideration the customer is asked to pay, and the terms on which they pay it.
Best Alternative
The principal alternative actually governing the customer's comparison. The one the offer is measured against.
Decision Context
The conditions that determine whether a customer who judges the offer favorably can actually proceed.
What you receive
A private, structured report.
Offer snapshot
A neutral summary of customer, problem, promise and exchange, drawn from your answers.
Executive diagnosis
A plain-language synthesis of the most important thing your evidence actually supports.
Priority findings
The highest-leverage constraints, ranked by materiality, confidence and controllability.
Component reading
Promise, Credibility, Toll and Price interpreted in your own context.
Confidence and gaps
Where the diagnostic is entitled to be confident, and what information is still missing.
One 30-day experiment
A single specific intervention designed to test the top-priority constraint.
Ready to read your offer differently?
The diagnostic is free. Your answers are private, and you can delete your data at any time.